Web Design

Case Study
Kaleidoscope College Consulting

Cari came to me with hopes of transforming her site into something more dynamic. She had two goals in mind: enhancing the graphic design and colors; and moving the site to the next level to support the growth of her business.

Components

Web Site
Logo
Branding
Blog
Business Growth Plan

 

Categories

Web Design
Branding
Business Coaching

 

Creative Process

Cari and I worked together to accomplish her goals of redesigning her site to be more dynamic and offer more functionality for the future growth of her business.

Branding and Updated Logo

I created a brand map to guide the colors, fonts, and logo. I also reworked Cari’s logo to be better sized and lighter.

Time-Saving Features

Cari and I discussed additional pages and features that could help her get her message across to clients. I embedded a new Calendly scheduler right on her contact page and made a build-in contact form.

Converting the Existing Site

Over a weekend, I tore down Cari’s old site and reworked the pages so the site had very little downtime.

 

Future Growth Coaching

Cari wanted to make this more of a living site. So, I built in a dynamic blog component for articles, as well as an online course function that she can build out in the future.

 

Becoming a Resource

Through our business coaching sessions, Cari and I discussed several additions she can make to her business to expand it in the future.

E-Books

One way Cari is interested in establishing herself as an expert is through ebooks to better support her clients and attract new business. When she is ready, she can activate a page we created to support this future aspect of her business.

Workshops and Camps

One of Cari’s main goals for future growth is stepping into more of a coaching role. When she is ready, she can activate pages set up to support her workshops and camps. I also build in an e-commerce feature for her to eventually accept payments.

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